As a student specializing in automotive Color, Materials, and Finishes (CMF) design, I recognize the critical role that interior design plays in the driving experience, especially for high-end models. In developing the CMF design for the BMW i7 series, I conducted a thorough analysis of user expectations and behaviors concerning vehicle interiors.

My aim was to create a safe and market-compliant interior environment through innovative material and color configurations. With three distinct design themes—Melodies of Time, Phantom Merlot, and Azure Reverie—I sought to meet the aesthetic and functional needs of different users, thereby enhancing the overall driving experience.

Throughout the design process, I focused on integrating innovative technologies and sustainable materials into the CMF design, ensuring that each model is not only visually appealing but also meets the highest industry standards for safety and environmental sustainability. This series of CMF designs not only enhanced the brand image of the BMW i7 but also successfully attracted consumers seeking a personalized and
high-quality lifestyle.