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THE i7 2028 CMF Option
As a student specializing in automotive Color, Materials, and Finishes (CMF) design, I recognize the critical role that interior design plays in the driving experience, especially for high-end models. In developing the CMF design for the BMW i7 series, I conducted a thorough analysis of user expectations and behaviors concerning vehicle interiors.
My aim was to create a safe and market-compliant interior environment through innovative material and color configurations. With three distinct design themes—Melodies of Time, Crimson Chalice, and Azure Reverie—I sought to meet the aesthetic and functional needs of different users, thereby enhancing the overall driving experience.
Throughout the design process, I focused on integrating innovative technologies and sustainable materials into the CMF design, ensuring that each model is not only visually appealing but also meets the highest industry standards for safety and environmental sustainability. This series of CMF designs not only enhanced the brand image of the BMW i7 but also successfully attracted consumers seeking a personalized and
high-quality lifestyle.
PROJECT
Sole Project
Academic Project
DURATION
7 weeks
ROLE
CMF Design
TOOLS
Figma, Adobe Photoshop, Illustrator
BUYER PROFILE
An emotional connection through a luxurious experience that transcends mere ownership.
John Hance
in 2028
Age: 44
Income: $800,000/yr
Location: San Francesco, CA
Job: Venture Capitalist & Tech Entrepreneur
"Life is balance; work is effort, technology is innovation, and art is expression. Together, they enrich our world."
Experiencing a journey transcends mere transportation from point A to point B. It becomes a harmonious blend of cutting-edge technology, superior comfort, and elegant design, reflecting a lifestyle where innovation and artistry seamlessly integrate.
CMF BENCHMARK
options on color ways, decor trim and seat style to relative price point
Cadillac LYRIQ
MSRP $58,590 - $70,590
Jaguar F-Pace
MSRP $57,000 - $91,900
Audi Q8
MSRP $73,700 - $125,800
BMW i7
MSRP $105,700 - $168,500
TRENDS
options on color ways, decor trim and seat style to relative price point
Balancing: the
Inner & Outer Worlds
COLOR
Seeking harmony between the inner self and the external world, achieving inner peace and overall fulfillment by balancing internal exploration and external interaction.
Harmonizing
Tech & Natural
MATERIAL
By merging technology with nature, we create innovative experiences that both respect the essence of nature and enhance functionality.
Merging Comfort and Tactility
FINISH
Combining physical and mental comfort with tactile experiences results in designs that evoke intuitive interactions and enhance the overall user experience.
SUSTAINABLITY BENCHMARK
application of innovative materials in the automobile industry
ampliTex™ and powerRibs™
by Bcomp®
Bcomp®'s powerRibs™ and ampliTex™ are high-performance natural fiber composites inspired by leaf veins, offering lightweight reinforcement with the stiffness and strength of carbon fiber, designed for eco-friendly applications.
Econyl® by Aquafil
a sustainable material made from regenerated nylon, sourced from recycled waste like discarded fishing nets and fabric scraps, offering an eco-friendly alternative for various industries, including automotive and fashion.
Mycelium™ by Mycoworks
A natural, bio-based material derived from the root structures of mushrooms, used to create sustainable, high-performance alternatives to traditional materials like leather.
DESERTTEX®
A sustainable automotive material made from cactus fibers, offering a soft, leather-like feel and combining eco-consciousness with high performance for premium brands.
Autoneum
a sustainable, premium automotive carpet technology made from recycled PET bottles, offering superior durability, easy maintenance, and high environmental performance, designed to reduce waste and enhance vehicle interiors with cost-effective, eco-friendly materials.
Bamboo Fiber
Bamboo interior materials are renowned for their lightweight, high strength, and unique texture. After precise processing, they not only showcase natural beauty but also offer excellent durability and eco-friendliness, making them an ideal choice for luxury vehicles.
*Researches used for understanding applications in automotive industries.
BMW i7 Sport Premium
application of innovative materials in the automobile industry
Crimson Chalice
MSRP: $168,500
Performance/Luxury/Dynamic
Crimson Chalice is inspired by speed and passion, this theme employs vivid red tones and dynamic design elements to embody the vigor of racing.
BUILD BOOK
MATERIAL TRAY & MATERIAL PROCESS
BMW i7 Premium
application of innovative materials in the automobile industry
Azure Reverie
MSRP: $124,200
Voyage/Premium/Balanced
Azure Reverie: Stimulating future dreams, this theme features fresh blue tones and forward-looking materials, showcasing a perfect blend of technology and comfort.
BUILD BOOK
MATERIAL TRAY & MATERIAL PROCESS
BMW i7 Base
application of innovative materials in the automobile industry
Melodies of Time
MSRP: $105,700
Serenity/Elegance/Timelessness
Melodies of Time: Combining classical and modern elements, this theme uses traditional materials and colors to reflect the graceful passage of time and the depth of history.
BUILD BOOK
MATERIAL TRAY & MATERIAL PROCESS
What I have learned?
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