Outdoor Living Structures: A Trend Intelligence Study

The goal is to target the trend of Glamping adoption among Millennials, this project integrates Rimowa's protective, structured aesthetics with Snow Peak's outdoor living philosophy. We are designing a unified, high-end Mobile Living Ecosystem—featuring a hard-shell rooftop tent, a pet travel system, and a side awning—by extending luxury outdoor living and delivering a seamless, stylish transition from road to campsite.